rouge dior forever liquid lacquer 720 | Dior forever rouge lipstick cherie

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Dior's Rouge Dior Forever Liquid Lacquer line has quickly become a staple in many makeup bags, lauded for its long-lasting wear, comfortable formula, and stunning range of shades. Within this impressive collection, shade 720, often referred to as Icone, stands out as a versatile and universally flattering medium-dark pink. This in-depth review will explore every facet of Rouge Dior Forever Liquid Lacquer 720, from its unique color profile to its application and longevity, comparing it to other products within the Dior range and addressing its claims as a potential contender for the title of "best liquid lipstick no transfer."

The Color: A Muted Masterpiece

Rouge Dior Forever Liquid Lacquer 720 is more than just a pink; it's a carefully crafted, muted medium-dark pink with subtle, warm undertones. This nuanced shade avoids the starkness of a bright fuchsia or the coldness of a true berry. The warmth provided by the undertones allows it to complement a wide range of skin tones, from fair to deep. It's a shade that effortlessly transitions from day to night, adding a touch of sophistication without being overly dramatic. Its versatility is a key factor in its widespread appeal. Unlike some bolder shades that can feel overwhelming, 720 possesses a refined elegance that makes it suitable for both everyday wear and special occasions.

The "muted" aspect of the color is crucial. It avoids the potentially harsh vibrancy of some pinks, lending a more mature and polished look. This muted quality also allows the subtle warm undertones to shine through, creating a depth and richness that is both captivating and understated. This makes it a smart choice for those who appreciate a sophisticated, yet wearable pink.

Texture and Application: Effortless Elegance

One of the hallmarks of the Rouge Dior Forever Liquid Lacquer line is its luxurious texture. 720 adheres to this standard, boasting a lightweight, very fluid formula that glides onto the lips with ease. The applicator, a carefully designed doe-foot wand, allows for precise application, making it simple to achieve both a perfectly defined lip line and a flawlessly even coverage. The liquid consistency ensures a smooth, even application without any streaking or clumping, even with multiple layers. This ease of application is a significant advantage, particularly for those who find applying liquid lipsticks challenging.

The formula's fluidity also contributes to its comfortable wear. It doesn't feel heavy or sticky on the lips, a common complaint with many long-lasting liquid lipsticks. This lightweight feel ensures that the lipstick doesn't feel drying or uncomfortable throughout the day, a crucial factor for those seeking all-day wearability. The lightly glossy, cream finish adds a touch of subtle shine, enhancing the lips' natural fullness without veering into overtly glossy territory. It's the perfect balance between a matte and a glossy finish.

Pigmentation and Longevity: Unmatched Performance

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